$120M+
Tracked ad spend managed
About Cart Ignite
A small team of builders who happen to run marketing.
I started Cart Ignite in 2022 from a desk in the Northern Rivers of NSW with one belief: the next generation of growth teams will be smaller, smarter, and AI augmented. Today we run paid, organic, retention and AI under one roof, so you never have to stitch six different agencies together again.
The story, in my own words
I'm Rafat Afrad. I've spent the last decade running growth inside ecommerce and DTC brands, mostly on Shopify and Amazon. I started Cart Ignite in 2022 because I kept seeing the same gap: brands wanted senior operators who'd actually run the work, not slide decks from a junior account manager. So I built that team.
Over the next few years we got to work with brands I'm genuinely proud of. Rhino-Rack on global ecommerce. Urth on DTC across four regions. Loco Love on premium retail and direct. Mask Co. on an end to end Shopify and paid build. The NSW State Government on public sector digital programs that had to clear a very different bar.
Then 2024 happened. I watched the same outputs that used to take a team of five get drafted, tuned and reported on by AI agents running quietly in the background, with one senior operator approving the work. So I rebuilt the agency around that. Every Cart Ignite engagement now ships the automation layer that handles the repetitive jobs, so the humans on our side, and yours, can do the thinking.
We're proudly based in the Northern Rivers and work with brands across Australia, the US, the UK and Europe. Small team. Senior bench. No middle layer.
What we believe
Operator led
Every account is run by senior operators who've scaled real brands, not account managers reading from a deck.
AI native
We don't bolt AI onto reports. We ship the agents and automations that quietly run your marketing in the background.
Profit first
Contribution margin, LTV and cash, not blended ROAS or pageviews. If it doesn't move the P&L, we don't ship it.
Builders, not retainers
Our deliverables are systems you keep: tracking, automations, content engines, dashboards. Even if you fire us, the leverage stays.
7
Service pillars under one roof
40-70%
Ops time reclaimed via AI
4x
Avg. lifecycle revenue lift
How we work
A four step engagement, every time.
- 01
Listen
We start with your numbers, your team and your goals, not our pitch deck. Two week paid discovery, no commitment beyond it.
- 02
Map
You get a written growth plan: the levers ranked by impact, the AI workflows worth building, and a 90 day execution roadmap.
- 03
Ship
Senior operators execute alongside your team. Weekly stand ups, async loom updates, and a shared Linear/Notion workspace.
- 04
Compound
Quarterly business reviews against contribution margin and LTV. We kill what isn't working, double down on what is.
Brands we've worked with
A sample across DTC, retail, supplements, marketplaces and the public sector.
Certified partners
Certified partners
- Google Partner
- Meta Business Partner
- Klaviyo Partner
- Shopify Partner
- TikTok Marketing Partner
Work with us
Book a 30 minute call. I read every enquiry myself and come back within one business day.