Performance
Paid Ads
Paid media is the fastest lever in your business, and the easiest to waste money on. We run full funnel paid programs built around contribution margin and incremental lift, not blended ROAS. That means rigorous creative testing, server side tracking, MMM aware bid strategy, and weekly profit reviews that connect spend to actual cash in the bank.
What's included
- Meta, Google, TikTok, YouTube, Pinterest and Microsoft Ads
- Creative testing matrices with UGC, static and motion briefs
- Conversion API + server side GTM + enhanced conversions
- Profit first bid strategy and pacing
- Weekly performance reviews with founder level commentary
- Quarterly incrementality and MMM checkpoints
Outcomes you can expect
- Lower blended CAC
- Higher contribution margin
- Predictable, profitable scale
Who it's for
Best fit if you're…
- DTC brands spending $20k to $500k a month on paid
- Shopify and Amazon sellers scaling past their first plateau
- Founders tired of agency dashboards that don't tie to P&L
How we work
The engagement, step by step.
- 01
Audit
Two week deep dive into accounts, attribution, tracking and creative library. You get a written audit identifying leaks and the first three growth bets.
- 02
Foundation
We rebuild tracking (CAPI, server side GTM, enhanced conversions), restructure campaigns, and ship the first creative testing batch.
- 03
Scale
Weekly creative drops, structured testing cadence, and bid strategy aligned to contribution margin. Profit, not ROAS, is the scoreboard.
- 04
Compound
Quarterly incrementality tests and MMM checkpoints. We kill what isn't earning and double down on what compounds.
Proof
Where we have done this
FAQ
Common questions
What's a typical minimum spend?
We're most effective with brands spending $15k+ a month on paid. Below that you usually need a fractional in house operator, not an agency, happy to advise.
Do you produce creative?
Yes. UGC, static and motion via our partner network. We brief, direct and edit, fully in house for Meta and TikTok.
Who owns the accounts?
You do. Always. We work inside your ad accounts and pixel, never ours.
Ready to get moving on Paid Ads?
Book a 30 minute call. We'll review your account and come back with a tailored point of view, no generic pitch deck.
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