Growth
Conversion Rate Optimisation
CRO done badly is button colour A/B tests. CRO done well is a research fed pipeline of high leverage experiments, PDP, cart, checkout, navigation, post purchase, each tied back to revenue per session, not vanity CVR. We combine session replay, heatmaps, user interviews and quantitative analytics to find the leaks, then ship 2 to 4 experiments per month with proper statistical rigor.
What's included
- Heuristic + qualitative + quantitative research
- A/B testing roadmap with revenue impact estimates
- PDP, cart and checkout experiments
- Funnel analytics setup (GA4, Mixpanel, Heap)
- Personalisation for returning visitors and segments
- Documented win loss library you can keep
Outcomes you can expect
- Higher revenue per session
- Higher AOV
- A documented learning system, not just lifts
Who it's for
Best fit if you're…
- Sites doing 50k+ sessions a month with meaningful traffic to test against
- Brands plateauing despite strong paid spend
- Teams who want a documented testing system, not a CRO retainer
How we work
The engagement, step by step.
- 01
Research
Heatmaps, session replay, on site polls, customer interviews and analytics deep dive. We identify and rank friction points across the funnel.
- 02
Roadmap
Prioritised backlog of 12+ experiments scored on impact, confidence and ease (ICE). You see the next quarter before we ship a single test.
- 03
Ship
2 to 4 experiments per month via VWO, Convert or Shopify native testing. Each test has a hypothesis, a sample size calc and a decision rule before launch.
- 04
Document
Every test, win, loss or flat, is documented in your win loss library so the learning compounds even when individual tests don't.
Proof
Where we have done this
FAQ
Common questions
How much traffic do I need?
Roughly 50k+ monthly sessions and 1k+ monthly transactions to test confidently. Below that, focus on heuristic improvements and qualitative research first.
What tools do you use?
VWO, Convert.com or Shopify's native A/B testing for experimentation. Hotjar or Microsoft Clarity for session replay. GA4 + Mixpanel for analytics.
What's a good lift?
Most tests are flat or negative, that's the nature of CRO. A healthy program ships 25 to 35% winning tests, each adding 2 to 8% to revenue per session. It compounds.
Ready to get moving on Conversion Rate Optimisation?
Book a 30 minute call. We'll review your account and come back with a tailored point of view, no generic pitch deck.
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