Outcomes, not activity reports.

Multi market ecommerce growth

Long running engagement supporting Rhino-Rack's global ecommerce program across paid media, on site optimisation and marketplace channels. Worked alongside the in house team to lift conversion and strengthen direct revenue across AU and US markets.

Scaled DTC across multiple regions

Supported Urth's global DTC engine across paid media, lifecycle email and conversion optimisation, helping the brand reach photographers and creators across AU, US, UK and EU markets with consistent storytelling and profitable acquisition.

End to end ecommerce build

From Shopify build to paid media launch and ongoing optimisation. Set up the brand's core acquisition channels, tracking infrastructure and email program, providing the operational foundation for category led growth.

Brand led DTC scale alongside retail

Worked with Loco Love on direct to consumer growth while the brand expanded its retail footprint. Focused on paid acquisition, lifecycle email and on site optimisation that respected the brand's premium, mission led positioning.

Supported public sector digital initiatives

Engaged on NSW State Government digital programs, bringing private sector ecommerce and conversion discipline to public facing programs with strict accessibility, governance and compliance requirements.

3.2x revenue in 9 months

Rebuilt the Meta creative engine and Klaviyo lifecycle from scratch. Moved the brand from a $80k a month plateau to a steady $260k a month with healthier contribution margin and a doubled repeat rate.

ACoS 42% to 18%

Full Amazon restructure across 60 SKUs, listings, A+ content, Brand Store, and the three tier PPC system (Discovery, Performance, Defence). Organic rank lifted on every hero search term inside 90 days.

55 hours a week reclaimed

Built a suite of AI agents for vendor onboarding QA, listing moderation and weekly executive reporting. The ops team reclaimed over a full FTE week of capacity and reinvested it into supplier expansion.